Native
Native Display Advertising
Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. They are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page.
Why use Native?
Candidates should consider using native ads as the non-disruptive nature increases the likelihood of engagement and fosters a sense of trust with the audience, as they perceive the content as valuable rather than purely promotional.
- Never intrusive – avoid banner blindness by serving relevant content, suitable to a user’s interests.
- Truly organic placements – organically intertwine advertisements into a user’s website interactions with native ad placements, free from irritation.
- Stand out by blending in – utilize a more subtle and indirect selling approach, rather than standing out as purely hard-sales advertising.
- Higher click rates – by definition, native advertising has a 60% higher CTR.
