We are a leading data, analytics, and digital media provider with a focus on political intelligence. With our roots in email marketing we have built our own proprietary database to serve multi-channel digital campaigns to help get you elected. Let's build your voice together.
Our Story
Voice of the Purple was founded with the aim of preserving the delicate balance of America's political landscape and restoring agency to those pivotal in determining election outcomes - the moderates. Data shows this middle third can determine who wins or who loses elections from the local and state levels all they way up to the presidency. Amidst the escalating polarization drive by extreme ideologies on both ends of the spectrum, the moderate voice, often synonymous with rationality and consensus-building, found itself marginalized. We recognized that this moderate perspective, embodying pragmatism and cooperation, holds the key to shaping policies that truly represent the needs and aspirations of the majority.
When the Right, embodied by red, overlaps with the Left, represented by blue, a distinct PURPLE emerges. This intersection symbolizes the convergence of ideological perspectives and the potential for bi-partisan cooperation. In the realm of political campaigns, targeting the PURPLE becomes paramount. Purple represents the swing voters, the independents, and those who may sway between party lines based on policy, candidates, or prevailing socio-economic conditions. Campaigns are won or lost on the ability to capture this crucial demographic. Crafting messages and policies that appeal to the varied concerns of Purple voters can determine electoral success. This is where the Voice of the Purple will help you capture and capitalize to win over these voters and get you elected.
Marketing Channels For Data
Digital Display
Display advertising can be one of your most profitable advertising initiatives.
SEO
Our SEO experts know what works best for you and are regularly optimizing your site.
Social Media
We handle everything from managing and directing social conversations to the tactics..
Connected TV
Connected TV provides better audience efficiency and reduces media waste.
Native
Native advertising is the use of paid ads that match the look and feel of content format.
Creative
Creative services are done in-house to ensure the highest level of quality and a fast return.
Enhanced Email Campaigns to Boost Conversions.
Postal
Our high effective mailing lists and support services allows our clients to reach the correct mailbox.
Video
Video advertising puts messaging before, during, and after videos.
Audio
Podcast, streaming music, or digital simulcast, publishers can maximize revenue from their content.
Some Of Our Team
Our team members are critical to our success! Meet a few down below!
Semmie - Account Lead
Brady - Account Lead
Thomas - Account Lead
