Scott is a digital marketing and an internationally recognized expert in data. Scott pioneered many commonly utilized data technology concepts including opt-in email, e-appending, affliate marketing and DIY application development. Scott has been published in Fortune, Time, INC, Forbes, Huffngton Post, Ten Republic, Entrepreneur and Fox Business.

Scott is the founder and CEO of full-service advertising agency Media Direct Inc. and also founded its two wholly owned subsidiaries DigDev Direct and Appsbar. His career spans founding roles at RelationServe Media, Seisint, Naviant, eDirect and Lens Direct. Scott’s clients include national brands including Fortune 500 companies and large advertising agencies. In 2002 Hirsch sold Naviant to Equifax for 135 million dollars.