Political Data Marketing

Real Pac Georgia

State Political Party

Inform voters of the accomplishments

Inform voters of the accomplishments of a state political party and test the effectiveness of pre-roll versus broadcast. Gauging success from re and post testing to measure changes in opinion in markets receiving pre-roll only, TV only, and a mix of the two.

Politigraphics Goals

Pre and post testing to measure changes in opinion in markets receiving pre-roll only, TV only, and a mix of the two.

  • View-thru Rate of 60-70%View-thru Rate of 60-70%
  • High number of 100% completions
  • Lowest possible effective CPCV ($0.03 or less)

Pre-Roll Video Results

Online video ads outperformed t.v. ads on every metric. Another observation was that online video ads increas the efficacy of t.v. spots.

  • Impressions: 7,450,318
  • Click through rate: .42%
  • 100% completions: 5,123,052
  • View Through rate: 69%
  • Cost per completed view: $0.02