Political Data Marketing

Dave Brat

Congressional Campaign

Drive maximum messaging exposure to voting groups in 30 day period

Within a time frame of 30 days before election day own digital advertising across devices in VA District 07. Target audience rebpublicans, independents and blue collar worker using a cross device strategy to serve positive and negative ads.

Strategy

  • Audience targeting to Registered Voters: Republicans/Independents, Blue Collar Voters
  • Content Targeting to channels which index the highest for Registered Voters: Republicans/Independents
  • Desktop Display, Video, Smartphone and Tablet
  • 30 second Re-roll and banner ads

Results

Digital market saturation for 30 days in the VA District 07 with 71% video completion rate.

  • Conversant controlled the entire digital strategy
  • 100% digital market saturation for 30 days in VA district 07
  • CPV $.025
  • 71% video completion rate for both positive and negative